The Importance of a mobile-friendly website
Mobile devices are changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device.
Here are 5 short reasons your website should be mobile-friendly:
1. Search Engine Optimisation
Google Has 2 Different Search Indexes: Mobile Search and Desktop Search. Google instantly recognises if your website is mobile-friendly (responsive) or not. When your website is responsive, it will receive greater search engine rankings which helps make your site easier to find and increases brand awareness.
2. More searches are coming from smartphones then any other device
Google states that more Google searches take place on mobile devices than on computers. This point speaks for itself. If your site isn’t up to the latest standards, it will not render properly on a mobile device. Research shows us that consumers spend on average, 15 hours per week on their smartphones doing research and during that time they visit the website they want to purchase from 6 times before purchase. So it’s safe to say that it pays to have a mobile-friendly website.
3. Google Says YES
Google prefers responsive sites and positions them higher in the search results. Users generally find what they’re looking for on the first page or two of the search results. So having a responsive site will increase your chances of being placed on those pages.
4. User friendly and a streamlined user experience
We live in a fast paced society where users are on their smartphones during their commute to work, on their lunch breaks and even on the job. Having a mobile-friendly website offers a great user experience, it shows your consumer that you care about your business and gives them the opportunity to effortlessly connect with you business, learn about your services and utlise the main call to action on your website.
5. Mobile Advertising
Billboards, ad-shells, flyers and brochures are still extremely relevant in your marketing strategy, but as more search are coming from mobile devices than any other devices, so there has never been a better time to invest in your mobile advertising.
Wrapping things up
Having a mobile-friendly website is imperative in today’s digital world. There hasn’t been a better time to make the switch and have your site reach more consumers than ever before.