Email marketing is the most influential, powerful and eager source to get traffic and sales leads in a short time. According to The Radicati Group, Inc (A technology Market Research Firm) there are more than 2.6 billion email users worldwide and that figure is increasing rapidly. They are predicting 2.9 billion email users till 2019. Therefore, smart marketers give great importance to this medium of e-marketing. Lots of email marketing services are available online but few are best among all. By judging on certain criteria, MailChimp is considered one of the best and widely used email marketing software for all kinds and sizes of businesses.
MailChimp is an email marketing software, offering free and paid email marketing services for small and large scale businesses. Founded in 2001 and, in the last 15 years, it has grown more than 9 million users around the world. According to MailChimp’s stats, its users send 600 million emails on daily basis and that figure is increasing quickly.
It is true that there are dozens of email marketing options available online but MailChimp considered as the best because of its user-friendly interface, simple tracking system, safe & secure data, free of cost service (you can add 2,000 subscribers in free plan), clean embed code, AB testing and fast delivery timings.
10 Reasons to Use MailChimp for Email Marketing
1. Easy to Start
It is really easy to start with MailChimp, you don’t need to download or install any setup or file. Just sign up free on www.mailchimp.com, confirm your email, complete your profile and you are ready to start. It’s simple and easy method to start email marketing campaign make it best among others. Even non-technical persons and webmasters can easily start with MailChimp.
2. Free of Cost
MailChimp offers forever free plan if you have less than 2000 contacts. You can send 12,000 emails per month in this forever free plan. You don’t need to pay a single penny to start email marketing on MailChimp platform. This is really a great advantage for small businesses and retail ecommerce sites. That free plan helps webmasters to learn about MailChimp’s functionalities and features.
3. User Friendly
Usually when we talk about email marketing campaign, webmasters think that it is very complex method of marketing but MailChimp is the easiest email marketing service provider among all others. Just in few minutes anyone can understand its features and functions. Its website is well arranged and user-friendly website therefore new users can easily start work on it.
4. Easy to Build Contact List
In email marketing, contacts list is the main object, if a user has clean and active emails, he has more opportunities of leads and sales. In this scenario MailChimp provides very easy way to create contacts list. Users can easily add and remove contacts in their existing lists. It also gives opportunity to import contacts from Excel files which helps to save users’ precious time.
5. Simple Reporting System
Reporting system helps users to understand about their campaign’s output. MailChimp offers very easy and simple reporting system to its users, which definitely help users to track the whole campaign. Its reporting system is very comprehensive as its shows the data from country wise, open rate, total clicks, total opened emails and many more.
6. Safe & Secure Database
Security is the most significant concert in online business, especially in email marketing your contact’s data is the most precious asset of your business. Therefore its security matters and in MailChimp you don’t need to worry about it. Your whole contact lists and data is absolutely safe & secure and that plus point increases users’ trust.
7. Multiple & Mobile Friendly Templates
Mobile friendly email template is essential to get better response from email campaign. Mobile ready email template helps marketers to get lots of traffic, leads and sales. In this scenario, MailChimp offers multiple and user friendly email templates for those users who don’t have experience with designing. They can choose any template among many, according to their requirements.
8. Easy to Customize
If a user is not satisfied with available email templates, he/she can code its own email template according to its needs. MailChimp offers free hand in this scenario and usually marketers use custom coding to get better results. However you can customize in available templates according to your requirements.
9. Super Fast
It does not take hours to send thousands of email; just in one click your thousands of emails are in subscribers’ inboxes. Therefore it considered as the fastest email marketing service provider. If you are using paid plan and you want to send email to 10,000+ subscribers, you don’t need to wait for hours. Just in few minutes you will start getting response from your subscribers.
10. Social Media Integration
Social media websites have billions of users therefore MailChimp does not ignore social media sites and offers social media integration option which helps to go viral on social sites. You can share your emails on Twitter, Facebook, Linkedin, Google+ and other social networks. That is the biggest advantage to get responsive from social media users on same time.