The brief

First we learn about you. We ask you to fill out our interactive brief form, which will enable us to properly assess your company or business, or we can discuss further the projects requirements to ensure we craft a correct solution that will align with your goals.


Taking some key notes from the brief, we establish a few things. What your business goals are, how you want to be perceived in the market, who your competitors are, what sets you apart from your competitors and who your target market is.


Concept Development

Now that we have established a clear direction to take, we begin designing by creating a mood board and put pencil to paper. We generate concept sketches to get all our ideas out, eliminate concepts we think won’t work and single out the ones we think answer the brief.


Now that we have established a clear direction to take with the concepts, we generate 2-3 designs based around the brief, our concepts and the research. These designs are executed as refined drafts.

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“I’ve waited long enough, now let me see the designs!” Once we have some solid concepts refined and digitalised, it’s now time to show you – the client what we have created behind the scenes. This is demonstrated in a nice presentation ready for your critique.


The concepts have been analysed and there are a few modifications you’d like us to consider… We allow two revisions¬†(free of charge) in our design process. Revisions are slight modification or tweaks to help the project progress toward the final design.

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Update and refine

We now begin modifying the designs based around the feedback you have given us. Every detail is checked and prepared. During this phase we are in constant communication with you to make sure the designs are on track.


Once we’re both 100% happy with the finished designs, we send the files to you as per the deliverables, send any final artworks to be printed or developed and personally have them supplied to you, or delivered to your doorstep!

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